Get Stronger,
Better Conditioned,
and Harder to
Break on the Mats.
A practical off-the-mat training framework for jiu jitsu athletes.
Enroll Now โInstant access
INTRODUCTION
What's Inside
- Strength & Force Production
- Conditioning & Repeatability
- Tissue Tolerance Protocol
- Fatigue Management System
- Minimum Effective Dose
- Progression Education
- Auto-Regulation Guide
- Nutrition & Mindset
- DIY Workout Builder
Why Most Practitioners Struggle
Jiu Jitsu Is Hard on the Body.
Most People Aren't Prepared for It.
-
They train hard โ but stay undertrained where it matters
Jiu jitsu exposes the gaps in strength, conditioning, and tissue tolerance. It doesn't fix them.
-
They feel beat up and don't know why
Chronic soreness isn't bad luck. It's the result of demands the body isn't prepared to meet.
-
They add more โ or nothing at all
Most pile on intensity they can't recover from, or avoid the gym entirely. Neither solves the problem.
What's needed is a clear roadmap to build strength, conditioning, and resilience that supports your jiu jitsu โ not competes with it.
Introducing
TO ROLL
Strength & Conditioning
What You Get
Built to Roll:
Strength & Conditioning
Regular: $139
Only
One-time payment ยท Instant access ยท Yours to keep
ENROLL IN BUILT TO ROLL โWHAT ATHLETES ARE SAYING
"I finally feel physically prepared โ not just surviving."
Mike T. Blue Belt
"My hips and shoulders feel better than they have in years. Worth every penny."
Sarah K. Purple Belt ยท Competitor
"First program designed for my actual life. Not a gym bro template with a BJJ label on it."
Daniel R. White Belt
"Stopped chasing soreness. Started making actual progress."
James L. Brown Belt
Who Created This?
Ari Goldman and Sofia Huston
Built to Roll is co-created by Ari Goldman and Sofia Huston, bringing together real jiu jitsu experience and evidence-based strength & conditioning.
Ari is the founder of Jiu Jitsu Flo and a Jiu Jitsu black belt with years of experience on the mats. He understands the physical realities of grappling โ what breaks people down, what actually carries over to rolling, and what most training programs miss when it comes to supporting Jiu Jitsu long-term.
Sofia has trained jiu jitsu for six years and has spent the last eight years coaching athletes both online and in person. A former firefighter turned full-time coach, she specializes in strength, conditioning, and physiology for athletes who need training to be efficient, adaptable, and sustainable.
Together, Ari and Sofia created this to bridge the gap between jiu jitsu and realistic, effective physical preparation.
Enroll in Built to Roll โFrequently Asked Questions
Build the Body
Jiu Jitsu Demands.
Stop training hard and staying unprepared. Get the framework that changes that.
Enroll in Built to Roll โ $99 โ